Alpha(α) signifies a strategy's ability to beat the market or create excess return. UPRISE strives to find sustainable ways to earn it through constant trials and errors without relying on sheer luck or taking excessive risk.

UPRISE's mission is to provide an easy access to alpha through a service like HEYBIT. Easy access means not only high usability but offering psychological stability in investment by not making users take too much risk.

UPRISE believes digital asset will become an asset class of its own in the future. Among many business opportunities it will create, our focus is on the formation of indirect investment market.

As an asset became a financial vehicle, indirect investment businesses and services came along as well to make the investment more systematic and sustainable. In the process, those who succeeded in user acquisition and branding took dominant market share.

UPRISE aims to become the market leader by building a trustworthy Digital Asset investment service.